Meta Connect 2022

Meta and BUCK composed a new visual identity for Meta Connect 2022 — their annual event devoted to augmented and virtual reality. The team delivered an entire branding system, which informed all executions of the event leaving no stone unturned in our efforts to create a holistic visual experience.

Inspired by Meta’s vision of VR as an extension of the real world, the team explored the symbiotic relationship between them — finding a balanced juxtaposition of real-life elements like mineral-like textures to the metaverse layer.


My Role

Production Coordinator

Credits: BUCK

Creative Direction

Kevin Walker, Camille Chu, Fernando Bittar

Art Direction

Florence Dagostini

Production

Justin Harris, Adam Reeb, Fernanda Garcia-Lopez, Celine Nguyen

3D Department

Alex Dingfelder, Kien Hoang, Cesar Barbosa, Josefina Llano, Kevin Weber, Leandro Beltran, Marcio Flausino, Nachei Sanchez, Pedro Veneziano, Seba Morales, Vini Nascimiento, Irmak Semiz, Jens Lindgren, Katriel Smith, Tina Chao, Bihhel Barbosa, Nicholas Ferrira

2D Department

Taylor Griggs, Adrian Moran, Fabian Morison, Gavin Kosko, John Flores, Joseph Moon, Lauren Tom, Leo Franchi, Luke Barker, Lumi Chang, Marian Ccallanta, Mark Butchko, Nick Brown, Niccole DiLeo, Riccardo Mendes

Design

Alex Kiesling, Atila Meireles, Dan Muangprasert, Devin Mathews, Eduardo Gooda, Haeri Cho, Hanna No, Noel Nunez-Caba, Yi Zheng

Post-Production

Billy Kostka, Dave Conte, Heather Bartholomae, Randy Rubin

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